Designing appropriate social media posts is not as easy a task as it may seem. There are many factors on which the success of a job depends, starting from the social network for which it is intended, the objective it has, the way the text is formulated and the image or video that accompanies it.
Since there is no recipe for success from this point of view, we have gathered in the following some general tips that you can follow when you have to make an editorial plan for communicating your business on social media.
- Determine the purpose of posting
Before you post something on a social network you need to know what you want to achieve with it. The first thing you need to do is decide if your post is aimed at interacting with fans, generating certain reactions, changing or forming a community perception of your brand, and so on. Depending on this, you will later be able to determine how you will make the material itself, because the same information can be provided differently if its final purpose is different.
- Encourage conversation between the brand and the community
Do not hesitate to ask questions and challenge your followers to provide answers. You can easily ask them what they think about a certain thing, you can ask them to express a point of view, to choose a favorite or anything else you think can be useful in order to generate a connection between your business and its fans. . Also, don’t forget that it’s important for you to stay involved in the discussion. Don’t just settle for the question, but keep following the answers you receive and intervene where appropriate.
- Put yourself in the community’s place
We often tend to communicate what we want to hear, regardless of the interests and desires of those who follow us. Always ask yourself what your business community looks like, what it can react best to, but also how you would react if you saw in the feed the post you want to publish: would you pay attention to it? would he be able to achieve his goal through you?
- Tell a story
We all want the services or products we promote through social media to eventually reach potential buyers, but we must not ignore what is happening along the way. In order to build your community’s loyalty, it is important that it resonates with the messages you have to convey, and the easiest way to do this is by telling stories that equally reflect the values of your brand, as well as those of the pursuers. Moreover, you will be able to develop a personality for your business and make it easy to identify.