5 Tips For Effective Communication

  1. Don’t personalize criticism

When you have to submit a criticism, it should be based on observed actions and results, not on intention. It is impossible to truly identify the intention behind an action, but only its concrete effects. As long as you send objective criticism and do not personalize, communication is much more effective.

  1. Be understanding

When you feel unduly attacked or criticized, think about the circumstances before drawing conclusions. Unfortunately, people also have less happy days and manifest themselves by assaulting others for no reason.

  1. Learn from mistakes

Regardless of your career level, keep learning. Throughout your professional life, you will work with and for people with various personalities and skills. Some of them you will remember as good leaders, others as managers without leadership skills. And from the latter you can learn how to communicate better.

  1. Evaluate the cold situation

Emotions tempt us to make quick decisions, based on superficial evidence and momentary impulses that may not reflect the real nature of the problem. Weigh each situation and do not rush to act. The same is true for communication. You may regret saying the words in tense moments.

  1. Talk to people face to face

Written words, without the physical presence of the interlocutor and taken out of context, can take on a different meaning. They are often misunderstood and lead to confusion or conflict. It is impossible to substitute a face-to-face meeting, where you notice the other’s reactions, with a message or an email.

4 Tips That Can Help You Communicate More Easily On Social Media

Designing appropriate social media posts is not as easy a task as it may seem. There are many factors on which the success of a job depends, starting from the social network for which it is intended, the objective it has, the way the text is formulated and the image or video that accompanies it.

Since there is no recipe for success from this point of view, we have gathered in the following some general tips that you can follow when you have to make an editorial plan for communicating your business on social media.

  1. Determine the purpose of posting

Before you post something on a social network you need to know what you want to achieve with it. The first thing you need to do is decide if your post is aimed at interacting with fans, generating certain reactions, changing or forming a community perception of your brand, and so on. Depending on this, you will later be able to determine how you will make the material itself, because the same information can be provided differently if its final purpose is different.

  1. Encourage conversation between the brand and the community

Do not hesitate to ask questions and challenge your followers to provide answers. You can easily ask them what they think about a certain thing, you can ask them to express a point of view, to choose a favorite or anything else you think can be useful in order to generate a connection between your business and its fans. . Also, don’t forget that it’s important for you to stay involved in the discussion. Don’t just settle for the question, but keep following the answers you receive and intervene where appropriate.

  1. Put yourself in the community’s place

We often tend to communicate what we want to hear, regardless of the interests and desires of those who follow us. Always ask yourself what your business community looks like, what it can react best to, but also how you would react if you saw in the feed the post you want to publish: would you pay attention to it? would he be able to achieve his goal through you?

  1. Tell a story

We all want the services or products we promote through social media to eventually reach potential buyers, but we must not ignore what is happening along the way. In order to build your community’s loyalty, it is important that it resonates with the messages you have to convey, and the easiest way to do this is by telling stories that equally reflect the values ​​of your brand, as well as those of the pursuers. Moreover, you will be able to develop a personality for your business and make it easy to identify.…